- The Concept - 

Nostalgic Love represents an ambiguous time of reflection. It portrays fond memories of falling in love and the activities this entails. Young or new love is irresistible and as the consumer’s mind is poetically cast back upon passionate memories the concept will create an intense link between the product and the consumer. L’Oreal is a brand all about people, this concept represents a personal element to the luxury and elegant Armani Beauty brand. The brand’s refined sophisticated colour palette is translated into this concept with a warm nostalgic twist, the retro hues should resonate with the consumer due to their age. Consumers know that when you are younger you are your truest, rawest self, much like the natural rawness of the perfumes, linking the concept and product