A Part of the Foundation
- Marketing Strategy to support the BFA “Change Makers” Campaign, 2021 -
Targeting Gen Z consumers, we wanted to lead the way for online engagement, provoking action within the consumers and raising awareness of the Blueprint for All charity and change maker’s Initiative
- Strategy -
The Blueprint for All CEO want’s the chairty to “set the foundations for a more inclusive society to grow”. With this in mind, our strategy to achieve this was creating the “Be a Part of the Foundation” podcast where each week a nominated “change-maker” will share their unqiue stories, inspiring their own generation through illustrating what you can achieve, even at a young age.
- My Role -
My role in particular focused on the graphic design and illustration of our outcomes.
The interesting combinations of colour, within our visual concept, give a child-like non-judgmental tone, allowing for nostalgic, uplifting feel to welcomingly draw in consumers. A rounded font was incorporated inspired similar communications directed towards the consumer and in support of the the iniative’s friendly nature.
The hand-drawn aspect also supported the youthful feel while still remaining polished and professional.
The Blueprint for All CEO want’s the chairty to “set the foundations for a more inclusive society to grow”. With this in mind, our strategy to achieve this was creating the “Be a Part of the Foundation” podcast where each week a nominated “change-maker” will share their unqiue stories, inspiring their own generation through illustrating what you can achieve, even at a young age.
- My Role -
My role in particular focused on the graphic design and illustration of our outcomes.
The interesting combinations of colour, within our visual concept, give a child-like non-judgmental tone, allowing for nostalgic, uplifting feel to welcomingly draw in consumers. A rounded font was incorporated inspired similar communications directed towards the consumer and in support of the the iniative’s friendly nature.
The hand-drawn aspect also supported the youthful feel while still remaining polished and professional.
︎ Ultimately chosen to present to a BFA pannel and Urban Group creatives. ︎